{"id":1308,"date":"2025-12-27T19:23:00","date_gmt":"2025-12-27T19:23:00","guid":{"rendered":"https:\/\/monogram-theme.jkdevstudio.com\/portfolio\/radiant-reflections\/"},"modified":"2026-05-06T07:38:56","modified_gmt":"2026-05-06T07:38:56","slug":"popupstone","status":"publish","type":"portfolio","link":"https:\/\/swapneshtilekar.com\/de\/portfolio\/popupstone\/","title":{"rendered":"Popupstone Ceramics"},"content":{"rendered":"<p>Popupstone is a WordPress WooCommerce store project developed from scratch, focusing on a comprehensive digital setup to support e-commerce operations and customer engagement. The project involved registering the domain and managing hosting, building the WooCommerce store with product and shipping customizations, and integrating critical marketing and sales tools for optimized performance and growth.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"623\" src=\"https:\/\/swapneshtilekar.com\/wp-content\/uploads\/2025\/11\/Untitled-design-43.png\" alt=\"\" class=\"wp-image-623\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"624\" src=\"https:\/\/swapneshtilekar.com\/wp-content\/uploads\/2025\/11\/Untitled-design-44.png\" alt=\"\" class=\"wp-image-624\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" data-id=\"625\" src=\"https:\/\/swapneshtilekar.com\/wp-content\/uploads\/2025\/11\/Untitled-design-42.png\" alt=\"\" class=\"wp-image-625\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting up the entire infrastructure from domain registration and hosting configuration.<\/li>\n\n\n\n<li>Integrating multiple third-party services including Mailchimp for newsletters, HubSpot CRM for lead management, Google Analytics and Search Console for SEO and analytics.<\/li>\n\n\n\n<li>Managing dynamic weight-based shipping rules within WooCommerce.<\/li>\n\n\n\n<li>Implementing Razorpay as a payment gateway for smooth transaction processing.<\/li>\n\n\n\n<li>Enabling Google OAuth social login with one-click authentication for user convenience and security.<\/li>\n\n\n\n<li>Optimizing SEO using Rank Math plugin.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Project Overview<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-aadf1ed\" data-block-id=\"aadf1ed\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-aadf1ed-column\">\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7829651\" data-v=\"4\" data-block-id=\"7829651\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7829651-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7829651-inner-blocks\">\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-b1d7b3b\" data-block-id=\"b1d7b3b\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-d44da53\" data-block-id=\"d44da53\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-d44da53\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-44-da-53-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-44-da-53-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M176 0c-17.7 0-32 14.3-32 32s14.3 32 32 32h16V98.4C92.3 113.8 16 200 16 304c0 114.9 93.1 208 208 208s208-93.1 208-208c0-41.8-12.3-80.7-33.5-113.2l24.1-24.1c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L355.7 143c-28.1-23-62.2-38.8-99.7-44.6V64h16c17.7 0 32-14.3 32-32s-14.3-32-32-32H224 176zm72 192V320c0 13.3-10.7 24-24 24s-24-10.7-24-24V192c0-13.3 10.7-24 24-24s24 10.7 24 24z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e518772\" id=\"ongoing\" data-block-id=\"e518772\"><h4 class=\"stk-block-heading__text\">ongoing<\/h4><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-d607d5f\" data-block-id=\"d607d5f\"><div class=\"stk-row stk-inner-blocks stk-block-content\">\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-e598d1a\" data-block-id=\"e598d1a\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-e598d1a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-e-598-d-1-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-e-598-d-1-a-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 640 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M192 64C86 64 0 150 0 256S86 448 192 448H448c106 0 192-86 192-192s-86-192-192-192H192zM496 168a40 40 0 1 1 0 80 40 40 0 1 1 0-80zM392 304a40 40 0 1 1 80 0 40 40 0 1 1 -80 0zM168 200c0-13.3 10.7-24 24-24s24 10.7 24 24v32h32c13.3 0 24 10.7 24 24s-10.7 24-24 24H216v32c0 13.3-10.7 24-24 24s-24-10.7-24-24V280H136c-13.3 0-24-10.7-24-24s10.7-24 24-24h32V200z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-87dfe0b\" id=\"solo-project\" data-block-id=\"87dfe0b\"><h4 class=\"stk-block-heading__text\">solo project<\/h4><\/div>\n\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0a835dc\" data-v=\"4\" data-block-id=\"0a835dc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0a835dc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0a835dc-inner-blocks\">\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-769cd78\" data-block-id=\"769cd78\"><style>.stk-769cd78 {margin-bottom:12px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-a5062c1\" data-block-id=\"a5062c1\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-a5062c1\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-5062-c-1-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-a-5062-c-1-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M176 88v40H336V88c0-4.4-3.6-8-8-8H184c-4.4 0-8 3.6-8 8zm-48 40V88c0-30.9 25.1-56 56-56H328c30.9 0 56 25.1 56 56v40h28.1c12.7 0 24.9 5.1 33.9 14.1l51.9 51.9c9 9 14.1 21.2 14.1 33.9V304H384V288c0-17.7-14.3-32-32-32s-32 14.3-32 32v16H192V288c0-17.7-14.3-32-32-32s-32 14.3-32 32v16H0V227.9c0-12.7 5.1-24.9 14.1-33.9l51.9-51.9c9-9 21.2-14.1 33.9-14.1H128zM0 416V336H128v16c0 17.7 14.3 32 32 32s32-14.3 32-32V336H320v16c0 17.7 14.3 32 32 32s32-14.3 32-32V336H512v80c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b7d6c35\" id=\"key-tools\" data-block-id=\"b7d6c35\"><h4 class=\"stk-block-heading__text\">key tools<\/h4><\/div>\n\n<\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n\n<li>WordPress with WooCommerce for e-commerce platform.<\/li>\n\n\n<li>Mailchimp for email marketing and newsletter distribution.<\/li>\n\n\n<li>HubSpot CRM for lead capture and customer management.<\/li>\n\n\n<li>Razorpay payment gateway for payment processing.<\/li>\n\n\n<li>Google Analytics and Search Console for traffic monitoring and SEO.<\/li>\n\n\n<li>Rank Math for search engine optimization.<\/li>\n\n\n<li>Google Developer Console for OAuth credentials and API management.<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-461255b\" data-v=\"4\" data-block-id=\"461255b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-461255b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-461255b-inner-blocks\">\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-0059197\" data-block-id=\"0059197\"><style>.stk-0059197 {margin-bottom:12px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-53f6b3e\" data-block-id=\"53f6b3e\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-53f6b3e\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-53-f-6-b-3-e-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-53-f-6-b-3-e-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 640 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M224 256A128 128 0 1 0 224 0a128 128 0 1 0 0 256zm-45.7 48C79.8 304 0 383.8 0 482.3C0 498.7 13.3 512 29.7 512H418.3c10 0 18.8-4.9 24.2-12.5l-99.2-99.2c-14.9-14.9-23.3-35.1-23.3-56.1v-33c-15.9-4.7-32.8-7.2-50.3-7.2H178.3zM384 224c-17.7 0-32 14.3-32 32v82.7c0 17 6.7 33.3 18.7 45.3L478.1 491.3c18.7 18.7 49.1 18.7 67.9 0l73.4-73.4c18.7-18.7 18.7-49.1 0-67.9L512 242.7c-12-12-28.3-18.7-45.3-18.7H384zm24 80a24 24 0 1 1 48 0 24 24 0 1 1 -48 0z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57bd97f\" id=\"my-role\" data-block-id=\"57bd97f\"><h4 class=\"stk-block-heading__text\">my role<\/h4><\/div>\n\n<\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n\n<li>Full setup from scratch including domain registration and hosting management.<\/li>\n\n\n<li>WooCommerce installation and configuration tailored to Popupstone\u2019s product and shipping needs.<\/li>\n\n\n<li>Integration and configuration of Mailchimp and HubSpot CRM for marketing and lead management workflows.<\/li>\n\n\n<li>Setup and customization of Razorpay payment gateway for seamless checkout.<\/li>\n\n\n<li>Implemented Google Analytics and Search Console integration for detailed website tracking and SEO health monitoring.<\/li>\n\n\n<li>Enabled Rank Math plugin configuration to enhance SEO efforts.<\/li>\n\n\n<li>Developed and configured social login with Google OAuth using secure keys obtained from the Google Developer Console, allowing quick and convenient user login.<\/li>\n\n\n<li>Tested and optimized shipping rules based on product weight for accurate delivery cost calculations.<\/li>\n\n\n<li>Ongoing troubleshooting and refinements for performance and user experience improvements.<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-04c6bc9\" data-block-id=\"04c6bc9\"><style>.stk-04c6bc9 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-dbe7764\" data-block-id=\"dbe7764\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-dbe7764\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-dbe-7764-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-dbe-7764-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M448 256A192 192 0 1 0 64 256a192 192 0 1 0 384 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm256 80a80 80 0 1 0 0-160 80 80 0 1 0 0 160zm0-224a144 144 0 1 1 0 288 144 144 0 1 1 0-288zM224 256a32 32 0 1 1 64 0 32 32 0 1 1 -64 0z\"\/><\/svg><\/div><\/span><\/div>\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-97a8601\" id=\"scope\" data-block-id=\"97a8601\"><h4 class=\"stk-block-heading__text\">Scope<\/h4><\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-154649b\" data-block-id=\"154649b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-154649b-column\">\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fcac123\" data-v=\"4\" data-block-id=\"fcac123\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fcac123-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fcac123-inner-blocks\">\n\n<ul class=\"wp-block-list\">\n\n<li>Fully operational WooCommerce storefront with weight-sensitive shipping options.<\/li>\n\n\n<li>Automated newsletter subscription through Mailchimp integration.<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6334e2d\" data-v=\"4\" data-block-id=\"6334e2d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6334e2d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6334e2d-inner-blocks\">\n\n<ul class=\"wp-block-list\">\n\n<li>Seamless lead generation and customer tracking via HubSpot CRM.<\/li>\n\n\n<li>Secure, easy-to-use social login powered by Google OAuth.<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a3d8a05\" data-v=\"4\" data-block-id=\"a3d8a05\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a3d8a05-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a3d8a05-inner-blocks\">\n\n<ul class=\"wp-block-list\">\n\n<li>Payment handling through Razorpay ensuring smooth transactions.<\/li>\n\n\n<li>SEO tools and analytics fully integrated to monitor and improve site visibility.<\/li>\n\n\n<li>Scalable platform designed for growth with continuous maintenance.<\/li>\n\n<\/ul>\n\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Research<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyzed competitor websites to identify best practices in Ceramics and Crockery platforms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Domain and Hosting Management<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Registered and configured the domain, set up SSL certificates, and optimized DNS pointing.<\/li>\n\n\n\n<li>Created a staging subdomain for development and testing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final Output<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modern, responsive e-commerce website built on WordPress and WooCommerce.<\/li>\n\n\n\n<li>Integrated marketing automation with Mailchimp and HubSpot CRM.<\/li>\n\n\n\n<li>Robust payment processing with Razorpay.<\/li>\n\n\n\n<li>Enhanced user experience via social login with Google authentication.<\/li>\n\n\n\n<li>Strong analytics and SEO foundation using Google tools and Rank Math.<\/li>\n\n\n\n<li>Weight-based shipping providing accurate delivery cost calculations.<\/li>\n\n\n\n<li>End-to-end setup including domain, hosting, security certificates, and ongoing management.<\/li>\n<\/ul>\n\n\n\n<p>This project represents a comprehensive, multi-tool e-commerce development and marketing integration effort tailored to Popupstone\u2019s business goals, ensuring a smooth, scalable, and user-friendly online shopping experience.<\/p>","protected":false},"excerpt":{"rendered":"<p>Popupstone is a WordPress WooCommerce store project developed from scratch, focusing on a comprehensive digital setup to support e-commerce operations and customer engagement. The project involved registering the domain and managing hosting, building the WooCommerce store with product and shipping customizations, and integrating critical marketing and sales tools for optimized performance and growth. Challenge Project [&hellip;]<\/p>\n","protected":false},"featured_media":4628,"template":"","portfolio_category":[45],"portfolio_tag":[28,39,46,58],"portfolio_industry":[37,43,44],"class_list":["post-1308","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-modern-strategy","portfolio_tag-brand-strategy","portfolio_tag-graphic-design","portfolio_tag-motion-graphics","portfolio_tag-visual-identity","portfolio_industry-early-stage-startups","portfolio_industry-marketing-teams","portfolio_industry-media-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popupstone Ceramics - Swapnesh Tilekar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swapneshtilekar.com\/de\/portfolio\/popupstone\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popupstone Ceramics - Swapnesh Tilekar\" \/>\n<meta property=\"og:description\" content=\"Popupstone is a WordPress WooCommerce store project developed from scratch, focusing on a comprehensive digital setup to support e-commerce operations and customer engagement. 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