Popupstone is a WordPress WooCommerce store project developed from scratch, focusing on a comprehensive digital setup to support e-commerce operations and customer engagement. The project involved registering the domain and managing hosting, building the WooCommerce store with product and shipping customizations, and integrating critical marketing and sales tools for optimized performance and growth.
Key Tools & Technologies:
WordPress with WooCommerce
Mailchimp
HubSpot CRM
Razorpay Payment Gateway
Google Analytics & Search Console
Rank Math SEO
Google Developer Console
My Role
Handled full setup from scratch, including domain registration and hosting management, as well as WooCommerce installation and configuration tailored to Popupstone’s product and shipping needs.
Executed integration and configuration of Mailchimp and HubSpot CRM for marketing and lead management workflows. Setup and customized Razorpay payment gateway for seamless checkout experience.
Implemented Google Analytics and Search Console integration for detailed website tracking and SEO health monitoring, paired with Rank Math plugin configuration to enhance organic search efforts.
Developed and configured social login with Google OAuth using secure keys obtained from Google Developer Console, allowing quick and convenient user login. Tested and optimized shipping rules based on product weight for accurate delivery cost calculations, while providing ongoing troubleshooting and refinements for performance and UX improvements.
The Challenge
Key technical hurdles included setting up the entire infrastructure from domain registration and hosting configuration, as well as managing dynamic weight-based shipping rules within WooCommerce.
The project also required integrating multiple third-party services including Mailchimp for newsletters, HubSpot CRM for lead management, Google Analytics and Search Console for SEO and analytics, Razorpay payment gateway for smooth transaction processing, Google OAuth social login with one-click authentication for user convenience and security, and optimizing overall SEO using the Rank Math plugin.
Scope, Research & Infrastructure
Delivered a fully operational WooCommerce storefront with weight-sensitive shipping options, automated newsletter subscription through Mailchimp, seamless lead generation and customer tracking via HubSpot CRM, secure social login powered by Google OAuth, payment handling through Razorpay, fully integrated SEO tools and analytics, and a scalable platform designed for growth with continuous maintenance.
Analyzed competitor websites to identify industry best practices specifically in Ceramics and Crockery platforms.
Registered and configured the domain, set up SSL certificates, optimized DNS pointing, and created a staging subdomain for development and testing.
Final Output
A modern, responsive e-commerce website built on WordPress and WooCommerce featuring integrated marketing automation with Mailchimp and HubSpot CRM, robust payment processing with Razorpay, enhanced user experience via social login with Google authentication, a strong analytics and SEO foundation using Google tools and Rank Math, weight-based shipping for accurate delivery cost calculations, and end-to-end setup including domain, hosting, security certificates, and ongoing management.
This project represents a comprehensive, multi-tool e-commerce development and marketing integration effort tailored to Popupstone’s business goals, ensuring a smooth, scalable, and user-friendly online shopping experience.
